The Faces behind the brand
Paul & Monica started Rubber Side Down to introduce technical mountain bike and streetwear apparel with a strong focus on innovation, originality and sophistication. They recognised an opportunity to create a brand that has a focus on inclusiveness and diversity through catering for all genders and body types.
In 2021, they commenced a journey to bring innovative, technical products that have a strong design aesthetic, include female-centric products and provide a broad sizing distribution through ethical manufacturing to the riding community.
Our Passion
With a passion for trails, fun and adventure, at Rubber Side Down we create exceptional quality and environmentally responsible technical riding apparel and streetwear to give Mountain Bike riders, BMXers and Skaters of all ages and skill levels, the confidence to enjoy their ride – while keeping it “Rubber Side Down”
community
At Rubber Side Down, we're more than just a brand. We're an extraordinary community that thrives on shared passions, whether it's the rush of shredding trails or conquering new tricks. Rubber Side Down represents the unity, camaraderie, and shared exhilaration within mountain biking, BMX, and skating. Join our community, and let's keep it “Rubber Side Down” together.
Sustainability
For us, Rubber Side Down is about authenticity and inclusiveness and a love for the outdoors. At the core of our ethos is sustainability and a mission to reduce our impact on the environment. From ethical manufacturing and recycled materials, to efficient supply chain and durable product longevity.
OUR WHY
Rider Experience
Innovation
Performance
