Our story
Rubber Side Down was born from a simple idea: riders deserve gear that performs as hard as they do. As passionate mountain bikers, we found ourselves frustrated with gear that couldn’t handle the demands of the trail. So, we set out to create a brand that combined performance, durability, and style, all with the rider in mind.
Our mission is simple: to design innovative apparel and gear that helps riders push boundaries and embrace the adventure. Every product we create is tested by riders, ensuring it delivers the performance, comfort, and style you need to take on the toughest trails.
At Rubber Side Down, we’re more than just a brand—we’re part of the MTB community. From sponsoring local races to working with trail-building initiatives, we’re committed to giving back to the riders and trails that inspire us. We believe in building lasting connections, not just through the gear we make, but through the shared passion for the ride.
What drives us
Perform
We are focused on designing gear that performs on the toughest trails and will last through every ride. We back our technical apparel with our Crash Commitment
Innovate
We stay ahead of the curve, continuously improving our designs and materials to deliver cutting-edge products that enhance performance, durability, and rider experience
Community
Building a strong, global community allows us to connect with the people who inspire our work, ensuring we create gear that truly reflects the needs and spirit of the MTB lifestyle.
Conserve
Sustainability is vital to preserving the trails we ride and the environment we love. We carefully select fabric and manufacturing practices that reduce our environmental impact
Why choose Rubber Side Down?
Our gear is ‘Worn to Ride’—designed with input from real riders to enhance your performance and elevate every trail experience
From sustainable fabrics to ethical manufacturing and eco-friendly shipping, every step of our process is designed to protect the trails we love
Built tough for the hardest trails, our apparel is designed to last—and with our Crash Commitment, we’ll get you back on track if it doesn’t
Driven by community, our extensive women’s range ensures inclusivity—empowering female riders with gear tailored for their needs to conquer trails with confidence and style
Protecting the trails we love
Recycled Fabrics: Our jerseys and cargo base layers are crafted using recycled materials to reduce waste and environmental impact
Ethical Production: We partner with manufacturers who prioritise fair labor practices and eco-friendly processes.
Eco-Friendly Shipping: All products are delivered in biodegradable, environmentally conscious shipping bags
Cutoff Repurposing: We transform leftover jersey cutoffs into practical goggle wipes, minimising waste and maximising utility
Ready to gear up?
